It is critical that we use the new logo. But the Rotary Brand is more than just the logo - it is in what we say and how we say it. Refer to these documents (click the document name to open) when creating flyers and messages about your Rotary club - Identity at a Glance and Voice and Visual Identity Guide
Although most of the public knows our name, our latest research tells us that too many prospective members or supporters do not fully understand Rotary. They don’t know what we stand for and what we do in local communities. And nearly 60 percent of those surveyed said they were unaware that a Rotary club exists in their own community.
For the Special Edition of Rotary Brand News, click here.
To learn more or sign up for this and other newsletters, logon to Rotary. Once there access the News & Media Link.
In this newsletter:
- - Tell Rotary how your Club Takes Action - the story may be featured in an upcoming article or at the International Convention
- - New People of Action Videos - You can also work with a TV station or video-editing producer to record your own voice
- - "Together We" headlines - Find new photos and action verbs to create your own People of Action print ads and Facebook posts